Art Hacking® opens a field of experimentation that uses artistic refinement to break conventional thinking patterns and unleash the creative potential of companies and non-profit organizations: the fusion of applied arts and business innovation.
»The best way to ,know‘ a thing is in the context of another discipline.«1 (Leonard Bernstein)
Art Hacking® confronts corporate know-how with artistic lateral thinking, and sparks out of the unpredictable.
»Art is about finding solutions to previously unknown questions.«2 (Daniel Richter)
Change of Perspective
Art Hacking® does not provide obvious answers to known questions, but tracks down the hidden core of the problem. Radically questioning premises leads to new insights and workable solutions that are often amazingly simple.
»You won’t get anywhere sitting at a table thinking.«3 (Andreas Gursky)
Art Hacking® gets people mentally and physically moving and triggers intuitive solutions. The best ideas come during breaks.
»Playfulness is really the most important thing. Games create seriousness.«4 (Meret Oppenheim)
Art Hacking® is an open-ended art-based intervention that conjures up clever ideas in a playful mode.
»Any artist who works in paint or chalk or film or whatever knows that sometimes the medium itself will give you something entirely unexpected, and something far better than what you intended.«5 (Tacita Dean)
Art Hacking® makes unconscious mechanisms literally comprehensible and via examination of artist material leads to a deep understanding of the problem and unexpected impulses.
»The more time you have to think things through, the more you have to screw it up.«6 (Clint Eastwood)
Art Hacking® is a condensed workshop format that posits a scientifically-sound framework to achieve creative adventures.
»Everyone is an artist.«7 (Joseph Beuys)
Art Hacking® relies on the universal human ability to shape the world from one’s own creative power.
1 L. Bernstein, The Unanswered Question, Cambridge 1976, p. 3.
2 S. Michaelsen, „Wenn es nach mir ginge, würden sich die Bilder selber malen“ (If it were up to me, the pictures would paint themselves), in: SZ Magazin, 3/2015.
3 D. B. Sawa, Andreas Gursky on the photograph that changed everything, in: The Guardian, 18.01.2018.
4 D. Schmidt-Langels, Meret Oppenheim, Documentary film, 2013, 25 min 35 sec.
5 T. Adams, Tacita Dean, the acclaimed British artist poised to make history, in: The Guardian, 11.03.2018.
6 P. Biskind, Any Which Way He Can, quoted in R. Kapsis/K. Coblentz (Hrsg.), Clint Eastwood, Jackson 2013, pp. 142-155, here p. 144.
7 J. Beuys, Ich durchsuche Feldcharakter (I Scour Field Character), in: V. Harlan et al. (Ed.), Soziale Plastik (Social Sculpture), Achberg 1984, p. 121.